carinasoftlabs

The word “ Digital Marketing ” needs no introduction. This word is strong enough to define its popularity and the potential it is having.

Digital Marketing has the potential to capture the market in the least amount of period time. Digital Marketing is the word that is very easy to use but it took good knowledge to explain it.

At Initial time nobody was so known to it due to less awareness and proper functionality and if we go back and check the history of Digital Marketing growth then it is just unimaginable.

Digital Marketing helped so many individuals to build their online business, and make everyone focus on Smart work, not on Hard work.

“Every new thing brings disadvantages along”

First of all, a big thanks to Larry Page, who invented Google and its Algorithm, by which we can market our business digitally more precisely.

After the invention of Google’s first algorithm, Digital Marketing was very helpful and very easy to task to do, but due to some hackers and unethical users, it started bringing problems. And the result continuously changes in the Google Algorithm.

In this article, you will learn about the updates in Digital Marketing and along with that, you will come to know about the Pros and Cons of it.

What is Digital Marketing?

This part is for those who are not even known to this word. By keeping it short and Simple, Digital Marketing is the way to promote your online business or website by the means of the Internet and social media.

You all must have heard about the Door to Door Sales in the past, so it’s just an upgraded version of doing the same task. If you want to buy something just Google It and get your product to deliver at your home with just a few clicks.

There are 4 types to perform Digital Marketing:

• Search Engine Optimization: Which Brings the product’s website on the top.

• Social Media Marketing: The reason you can see Ads on different social media platforms.

• Search Engine Marketing: A procedure of increasing the visibility of websites on search engine result page by Paid Campaigns.

• Pay Per Click: A way to increase the number of users on your website.

These are the brief introduction of Digital Marketing and its types. Now it’s time to get back to our main topic.

Updates in Digital Marketing

“Change Is the Principle of Nature”

A well-known truth, and somewhere we have adopted the changes in our life, so how could digital marketing and Google leg behind. So does the google changes its algorithm likewise it brings the changes in digital marketing.

The updates list for 2019 is given below

Artificial Intelligence

There is no doubt that AI is the future of technology and it is the only thing that will take everything on another level.

From the initial part it was mainly used for the development of Robots but now a day it is being used in Mobile Application and Digital Marketing too. In Digital Marketing, you can deploy AI for Content Marketing, and reduction of errors.

BERT

It is Bidirectional Encoder Representations from Transformers. It one of the recent updates available in the Google Algorithm, this is relevant to Natural Language Processing. This algorithm will understand the sentence in a better way with all the nuances.

ChatBots

By chatbots you can increase the number of customers for your product. It is just like a person who is 27*7 available for the help on your website. The chatbots are helpful for providing virtual assistance to the user. Which can help in:

• Qualifying the leads.

• Assistance in the Shopping.

• Guidance to new users.

• Helps in answering the basic queries from the user.

Chatbots lesser the human work and the Computer are doing the work on behalf.

Digital Display Ads

Display of the online ads and maintenance of it requires a person to be there full-time, but neither a company has neither time nor the money to spend on it.

So the solution is Programming Advertising. This is a process which includes AI in this and it’s working is based on targeting algorithm which Buys and Place the Ads. By this, we can purchase ads by some automated channels made for Displaying.

Voice Search

Now a day, everyone wants to type less and get exactly what they want and that’s the reason behind the popularity of Voice-Based searches.

There are many tools available in the market which work on the same process for example: Alexa, Apple Homepad, Siri, Google Home, and Cortona.

These are the speakers who answer all the questions asked by the user and provide them the best search answers. So the optimizer need to make sure about using the right and Long-tail keywords.

AR and VR

Augmented and Virtual reality is the thing that you have used for playing games and watching stories. But as per the updates in digital marketing and technology, you can find it in digital marketing as well. It works for the display of the Ads.

The very famous brand Michael Kors Is the best example of it. They give an option to the user to try their sunglasses and purchase that just by an Ad. It is the best way for Brand Promotion.

That time is not so far when AI and AR/VR captures the whole market.

These are the latest updates and Techniques used in digital marketing. Its techniques updates day by day and there is no way to cover it on a short article.

As per the research, Google made around 8 to 9 changes per day and the digital marketing techniques changes together.

The updates like AR/VR and the involvement of Artificial Intelligence and Machine learning have made online marketing much easier than before and there are no doubts they will try to make it simplest.

I hope for the best and keep checking on what’s new now Google and Digital Marketing has to bring on.

About Carina Softlabs:

Carina Softlabs is leading company that Offer Game Development and IT services in all over the world.

Marketing of products or services using digital medium or technologies, mainly on the internet but also including mobile phones and display advertising is known as Digital Marketing.

According to Google updates there are various types of digital marketing methods which small business should consider to promote the business. Some of them are listed below:

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Optimization (SMO)
• Social Media Marketing (SMM)
• Pay Per Click (PPC)
• Content Marketing
• Email Marketing

The above-listed methods are widely used to promote a business.

Digital Marketing vs Traditional Marketing

Digital Marketing is not much cheaper than Old marketing (Traditional Marketing) but the ROI is far better than traditional marketing. Through Digital Marketing, you know the target audience and know how far your advertisement will go but in traditional marketing, you distribute fliers or advertise in newspapers or magazines but you don’t know how far your marketing is going to be successful. The main benefit of digital marketing is that you know the actual result or the number of customers engagement with your ads.

How to start marketing a new product or business?

For marketing a new business or product through Digital Marketing please make sure that your website is ready to launch and must be responsive. All the pages and interlinking are done correctly and content present in it should be good, not copy-pasted from somewhere as google can detect that and this could harm your website.

You must perform organic as well as inorganic marketing of the website together as you can not depend on any one of them for the growth of the business.

Organic vs Inorganic Marketing

In Organic marketing, the main technique one can use is Search Engine Optimization (SEO). Process of increasing the quality & quantity of website traffic by increasing the perceptibility of a website or a web page to users of a web search engine is known as Search Engine Optimization.

It’s a long process and takes time to give results but it is free and takes the time according to the keywords you are targeting for.

You must know your competitors as you are not only the one who is doing SEO. To rank high you need to put more effort than others.

With the help of Inorganic marketing, you can rank high in search engines from the very first day. Inorganic traffic is traffic that drives to your website through paid search engine optimization that is also called Pay Per Click (PPC).

How Social Media can help in promoting the business?

Nowadays each and everything can easily be viral through social media. According to a social media examiner, around 97% of small businesses use social media to attract new customers.

Various steps could be done before doing marketing on social media. Some of them are given below:

• Start with a plan
• Select which platforms are right for you
• Target your Audience
• Make Relationships
• Increase your Audience
• Focus on quality not quantity
• Choose the right tools
• Monitor and respond to all social media conversations around your business
• Track and refine your performance

Techniques or Strategies

These are some techniques or strategies which can help you in promoting the business on social media. Users can also use social media tools like Hoot-suite, Buffer to schedule your post which can save your time. One can also promote their business by doing content marketing which plays a very important role in marketing a business.

You have to be ready with your content before launching your website and must post the content daily to let people know about your business or products. Anyone can post the content on social media or blogs and can also participate in forums and group discussions.

You have to be active on social media to respond to your followers and must give answers to their questions.

People love getting answered their questions and this can provide a high impact on your business.

Email marketing is also one of the best ways to let people know about your business or products. If you have a list of your existing customers or new customers you can let them know about your new products before launching through this you can have an audience who is waiting for your product to launch.

However a pre-interested audience is an advantage to your business as they might let others know about your new launch. There are many free tools for email marketing which you can use for the starting stage.

Conclusion

Above all techniques can promote your business to a wide level of the audience. Some more points which can grow your business is something like reviews for your product, this could be done by creating a google business page on which people can review and suggest your business to others.

You can also promote your business or products videos on YouTube to increase your followers.

In conclusion, these Digital Marketing techniques are very important to effectively promote the business or product.

This is the time to give life to your imaginations and be in that world with all the stuff you want. In earlier days it was a dream of everyone Children has a fantasy to be with robots, play with them, to have a Robot or toy who can do their Homework and all but the leverage in the technology has brought that dream into reality. Here in this article, you will learn how you can merge up Artificial Intelligence and Web Development together.

AI has made the technology easier task to do, and that time is not so far when every task which can be done by the human body, will be done by ROBOTS/MACHINES. The best example of it is the Chatbots, which are being used as Customer Support.

As the advancement in technology has no limits so does we can see the advancement in Artificial Intelligence I. But there is a question can usage of Artificial Intelligence lesser the involvement of Web-Developer. And the answer is “YES”. The latest algorithm involved in AI made that possible.

There are several designing and developing tools for Web Development which are making the task less complicated and easy to reuse. So there is a big risk that some automated tools can replace our developer.

Here are some facts Why we should use AI in web development

Several website developers and which require more practice and knowledge of coding languages, the basic steps right now we are following is drawing the images on papers and then transferring it to HTML and CSS. But there are some features available in Artificial Intelligence by which you can just upload that to the AI Routine and the prototype of the website will be automatically generated. This is less time consuming and the best methods to keep your client happy.

Alike this there are several methods and reasons to include AI in your Web-Development department to enhance productivity and efficiency.

AI Improves Search Results

“Improving search results will improve the user base.”

The user nowadays is more likely to search for a product on Amazon instead of search it manually, because they believe that it will provide the best and suitable results. Because of this Many E-commerce websites, the owner is looking out for the involvement of AI to get their customers and visitors what they want. The latest advancement like Voice search, Live chat functionality makes us believe in Online shopping.

Coding becomes easy

While it comes to development around 80% of candidate doesn’t want to be a coder even the developer got frustrated because of some minute errors. AI made this easy by implementing new algorithms who can perform functionality like Addition, Subtraction, Updates in Database. Along with that, it can also solve a problem that arises at the run-time. They have the Self- Modifying capabilities. AI can provide the codes of some tasks developed from scratch.

Artificial Intelligence in SEO

When it comes to Web Development the first thing hits our mind is SEO Part. The SEO part needs some experts to work with and it requires the access of some tools which are mainly used for maintaining the Database and analysis of websites, but with AI we can have a lot of data and other related data. You can also have the free analysis of the website and it also mentions the point of concerns on the websites, on which the user needs to work. It also helps in targeting the right audiences.

Automated tools for Requirement Gathering

Requirement Gathering and analysis is the boring task and the toughest task to do.This part is using AI-Powered chatbots. There are several data extraction tools available by which you can get the requirements and it will help the developer to prepare the strategy and make a better plan for that.

Usage of Artificial Intelligence in Marketing

Isn’t it a dream come true situation as someone provides you the proper timing, products, and audience to target for product selling. If you are one of those dreamers, then this is just the right time to work with artificial intelligence. So many companies are using this for the betterment of their marketing department and this really helped them a lot. This requires the knowledge of Machine learning and the details about the objects, properties, and categories.

Helps in User Experience

This part would be very helpful to E-commerce website owner and that will help them to provide the exact same experience of the shopping in the store while shopping online. With the help of this the user can select the product, can see the 350 views. This requires expertise in AI and AR.

So there are the points for using the AI in your Web-Development and Enhance the user base and traffic on your website. Using AI, you all can really earn a huge amount of money and they will be able to set a benchmark to others.

“Exceptions are always there”

Enlargement in the technology stack and day by day enhancement in it made this world a very interesting and short place to live. AI helps in so many manners but every good thing comes with some bad exceptions, so does AI became the reason for people to leave their jobs. But yes it is opening the other gates also.

In the future, the person with good skillset and well trained in AI will have more opportunities and scope of work. In the coming days, the AI will definitely replace the Human. What are your thoughts please share.

Awaiting your thoughts.

About Carina Softlabs:

Carina Soflabs is a well-known online platform for IT services like digital marketing and game development.